Starbucks Responds To Square Criticism: Innovation is Messy
Starbucks’s response to yesterday’s criticisms about the messy process of paying with Square-
“We do not want to sit on our hands. If we feel excited about something, we’ll get it out there, learn our lessons, and then correct the mistakes. That helps us be a leader.”
"Because if we waited until we could make it perfect across every single experience of every single store, we would have to move much more slowly for the vast majority of our customers. So we’ve taken an approach that’s not always perfect, but we think it’s the best thing for our brand and customers."